David Graeber, Debt: The First 5,000 Years

Search has a cost. It is either that the user is paying for it, or someone, a complete stranger, advertiser, is paying for your searches. The latter is very creepy and wrong on many levels if you want a healthy functioning society.

So yes, I think more and more people will realize the value and importance of information we put in our heads, like we care about food we put into our body. High quality search engines like Kagi make people more productive and more competitive in the world as witnessed by tens of thousands of customers already paying for Kagi today.