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Not figuring out that marriage is hard and takes a lot of time and effort everyday to make it work. But if you put in the time and effort to make it work in the right way with the right foundation it’s the best investment you can make.
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Short term: downsize + introduce paid subreddits
Mid term: re-work tech to something that can run on less, if they're using AWS or similar I'd move off of that quickly
Long term: Make the UX absolutely stellar
Hard to know for sure what to do without more information...