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Beyond acquiring enough income to provide yourself and those you support with the basics of survival, it's really a desire for more ease, comfort, and opportunities for enjoyment. Some want more than the basics for survival. It's true that sometimes people get carried away, and work becomes the sole focus of living. Why? Work can be the most interesting, enjoyable, and fulfilling part of your life. It's true. I have experienced it myself.

How do I convince mgmt that this is a good idea and get buy-in from the c-suite?

The single most effective thing you can do is provide evidence (the harder the evidence the better) it'll make them more money than it will cost them.

And what Bitcoin companies/products in the ecosystem should I incorporate into this plan for execution?

Quite a few bitcoin payment companies offer plugins to major ecommerce sites. If you are comfortable self-hosting the payment stuff, BTC Pay Server seems to be the standard.

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